The Omni-Channel Advantage: How Innovation Enhances Automotive Retail
It is crucial for dealerships to embrace digital tools and solutions to meet consumer expectations and stay ahead of competitors. While brick-and-mortar showrooms remain important, integrating technology into the sales process is essential.
The unique way innovative auto retail solutions harmonize with brick-and-motar dealership showrooms
Unlike in other industries where the importance of traditional stores has diminished, the automotive industry still requires brick-and-mortar showrooms as most customers will always want to physically experience the vehicle before purchasing it. Furthermore, customers also require expert advice on their queries regarding insurance or financing options which may not be readily available online.
However, research also shows that customers prefer omni-channel touch points during each phase (both online and in-person), since only the dealer can provide physical access to the product. Hence, a strong integrated automotive retail solution can further enhance the customers’ experience.
Five strong reasons why an integrated automotive retail solution can benefit your business
1. Improve staff performance and engagement
By implementing a structured system, you can streamline processes, generate documentation automatically, and enable collaboration across departments. This enhances staff morale and productivity.
2. Optimize business analytics
With an integrated approach, you can monitor real-time performance indicators, track spare parts and workshop performance, and gain a comprehensive view of the marketplace, competition, and customers. This allows for data-driven decision-making and identifies areas for improvement.
3. Deliver exceptional service
Integrated platforms enable fixed-cost servicing with guaranteed estimated time of arrival, providing customers with assurance and building loyalty and trust. Online presence with web booking and payment options adds flexibility and convenience.
4. Avoid communication leaks
Integrated dealership sales solutions ensure quick response times to customer inquiries, automate documentation, provide updates via email and SMS, and offer managers a comprehensive view of the sales funnel. This minimizes the risk of losing potential customers due to slow response times.
5. Cost-efficient and analytical marketing
Unified dealership marketing platforms allow perpetual campaigns managed across multiple channels. Consistent goal-setting and precise targeting based on key touchpoints provide valuable insights into effective marketing strategies.
Preparing for the future of digital mobility in the automotive business
To prepare for the future of digital mobility in the automotive industry, OEMs and dealers must adapt to changing consumer expectations and embrace technology. Shared mobility and evolving consumer preferences require a shift towards focusing on relationships and experiences rather than just vehicle performance. It is crucial to assess and redefine business strategies to thrive in the future mobility ecosystem.
While advanced capabilities may seem distant, laying the foundations today is essential for long-term success. Acting now will ensure that your business is prepared for the future of automotive retail.
For more information on creating a digital customer journey for your business, contact Appvantage at info@appvantage.asia or call our Singapore HQ at +65 6611 8738.