The Auto Retail Centre (ARC) Car Configurator is a user-friendly tool which enables customers to customise and build their dream car online.
With this tool, customers can easily personalise their car by selecting the model, exterior colour, interior trim, packages, and accessories, thus creating a unique vehicle that suits their needs and preferences.
The car configurator offers several benefits for customers, including an enhanced buying experience, a personalised touch to the vehicle, and increased engagement with the brand. The application’s user-friendly interface enables customers to navigate and configure their vehicle with ease, ensuring a hassle-free experience. The application also provides various views of the customised vehicle, allowing customers to view their car from all angles.
Apart from providing an excellent customer experience, the car configurator helps to increase sales and revenue by offering an additional sales channel and improving customer engagement. The application’s integration into the websites of the brands makes the buying process seamless and convenient.
Notably, the ARC Car Configurator is utilised by reputable brands such as Porsche, Volkswagen, and Skoda, attesting to its reliability and effectiveness.
Use Case – Porsche Malaysia
The launch of the locally-assembled CKD Porsche Cayenne in Malaysia was promoted through the development of ARC Car Configurator, which resulted in record online sales orders, with deliveries scheduled for the next 1.5 years.
The configurator enables customers to:
- Personalize their options and choose their preferred delivery method
- Apply promo codes
- Book their desired Cayenne model
- Enquire via live chat support
- Save order selection and resume from their email
- Place a reservation deposit online