Client
Cycle & Carriage Mercedes-Benz Singapore
Problem
How can we Enhance Visitor Engagement at the Singapore Motor Show?
Solution
To coincide with the 2019 Singapore Motor Show, Cycle & Carriage Mercedes-Benz engaged our services to utilise a custom 3D showroom application specifically for Motor Show purposes. With its own dedicated stations on the Mercedes-Benz stand, the 3D showroom application enabled visitors to self-service and find out more about the Mercedes-Benz range of products on display. The application was also used by the sales staff and brand ambassadors to enhance engagement levels with customers; once a preferred model was configured the team were able to share the 3D configuration and requested information via email for further customer interaction and follow-up after the show.
Features
- 3D vehicle configuration
- Feature highlights tracking and analytics
- Specifications listings and comparison
- Financial calculations and comparison
- Share final configuration, specification and brochures via email
- Lead capture for individual sales person follow-up
- Lead tracking, management and reporting
Results
- Provided invaluable insights toward customer preferences across the various model ranges
(model variant, colours and features) - 16,400+ engagements recorded throughout motor show public open days.
Dealer Sales Tool