Use Case: 3D Digital Showroom


Cycle & Carriage Mercedes-Benz Singapore


How can we Enhance Visitor Engagement at the Singapore Motor Show?


To coincide with the 2019 Singapore Motor Show, Cycle & Carriage Mercedes-Benz engaged our services to utilise a custom 3D showroom application specifically for Motor Show purposes. With its own dedicated stations on the Mercedes-Benz stand, the 3D showroom application enabled visitors to self-service and find out more about the Mercedes-Benz range of products on display. The application was also used by the sales staff and brand ambassadors to enhance engagement levels with customers; once a preferred model was configured the team were able to share the 3D configuration and requested information via email for further customer interaction and follow-up after the show.


  • 3D vehicle configuration
  • Feature highlights tracking and analytics
  • Specifications listings and comparison
  • Financial calculations and comparison
  • Share final configuration, specification and brochures via email
  • Lead capture for individual sales person follow-up
  • Lead tracking, management and reporting


  • Provided invaluable insights toward customer preferences across the various model ranges
    (model variant, colours and features)
  • 16,400+ engagements recorded throughout motor show public open days.